Why is social media crucial to businesses in this day and age?
Social media is very important for every business regardless of size and age because that’s where customers are active. Therefore, the quickest way to get your business discovered by many people is by being active in the top three social networks – YouTube, Facebook, and Instagram – home to over 3 billion users who are active every month. Hire the best social media manager to manage these platforms to stay relevant and keep customers engaged.
Many small businesses don’t have the staff dedicated full-time to manage their social media channels. However, these small businesses still want to have many customers find out about their business. As a result, they choose to outsource the service to a social media manager. This frees up the entrepreneurs to focus their entire efforts solely on expanding operations.
Since a high degree of businesses doesn’t have a social media strategy for their brand a social media manager is required to help develop brand awareness. In addition, a social media manager formulates objectives and processes based on the marketing goals of the company and determines what needs to be achieved and develops a plan for how it will be accomplished.
This is a huge business opportunity if you’re a social media marketing whiz as your skills could be turned into a terrific side hustle. Start by offering the service for free to friends and small businesses who don’t have the social media budget. In the process, you’re sharpening your skills and building relationships which will help to generate referrals and warm leads for the first paying customer. Once you have the first client you will surely be able to land more.
You could start part-time simply by putting in approximately 10-20 hours a week. Once business picks up and you have built enough clientele that generate sufficient income equivalent to your full-time job, then you could go full-time.
Roles of a social media manager include:
1. Managing social media platforms
Once a strategy is established by the marketing department the social media manager proactively creates content that inspires users to interact with the brand on all of the company’s social media channels.
Awesome content definitely leads to increased consumption which leads to more shares among friends in the network, which helps with SEO and leads traffic back to the company’s page. The social media manager automatically schedules tweets, Facebook and Instagram posts to promote the brand and drive engagement.
2. Managing social media campaigns
Brand and product line promotions on various social media platforms are done by a social media manager. It’s absolutely important to track and analyze social media campaigns to determine success and measure return on investment.
After every campaign, an analysis is completed and a report is relayed to management with results in regards to what worked or didn’t.
To boost followers a social media manager applies techniques that help generate entertaining content to attract followers to company’s channels.
Undoubtedly part of a social media manager’s responsibility is to increase page followers and subscribers by coming up with stimulating brand stories and narratives. Brand stories are a complete picture of facts and feelings that are conceived by the brand.
Suppose someone gifts you an Apple product, like an iPhone. You genuinely believe that you’re getting a fantastic product. A brand should invoke an emotional response and signals without saying a word. Therefore, conveying a brand story assists with connecting with customers on an emotional level.
When conducting a marketing campaign a social media manager regularly reviews results and tracks and makes necessary adjustments. Google analytics is very useful for measuring and tracking the progress of advertising campaigns.
It is a critical tool for generating information that facilitates the company to channel resources that are generating the highest return on investment for their marketing campaign. Skills in data analysis are essential as they uncover true results of the marketing campaigns.
5.Virtual customer service
A social media manager acts as a virtual customer service representative checking in on all available social media platforms. Additionally, scheduling interaction and engagement with customers every day for a few hours is critical. This could look like liking their posts and sharing entertaining posts to grow the company’s page followers.
Monitoring customers’ feedback is critical for all the social media platforms. To avoid damaging a company’s online reputation, customer complaints and negative feedback should be promptly resolved by the social media manager.
6.Write Blog articles and Schedule content
The social media manager is responsible for writing and scheduling blog articles, designing cover pages, taking profile photos as well as scheduling new content on various platforms.
Creation of interesting blog article topics that are relevant to the company is crucial. It also requires thorough research on Google trends and Google keyword planner. Based on the research a social media manager should create similar content that consumers are seeking.
Here are a few social media management tools used to help you stay on top of your social media marketing tasks:
- Hootsuite is a social media management platform
- Buffer helps you proficiently manage and share content on social media
- Sprout social helps businesses expand their social media presence
- Social pilot is a social media marketing tool used to enhance brand awareness and internet traffic to the business page
- Can Stock Photo is a Canadian owned and managed stock photography agency with a huge international membership. With a free membership you can buy photos without a monthly subscription fee
These tools are also used for creating, publishing content, and team collaboration.
By conducting competitors’ channels analysis will assist the social media manager to establish trends in the industry. In essence, staying abreast with current technological developments in the industry is crucial. It unveils upcoming tools, processes and trends that assists the company to stay ahead of the competition.
Developing a strategy for customer engagement and then monitoring results is a key role of a social media manager. You analyze results to determine if the brand meets its goals and objectives. Analysis is achieved by looking at analytics, engagement, page likes among other markers to establish what is working and what is not.
In summary, when starting out as a social media manager success depends on developing and executing a clear marketing strategy for client acquisition and lead generation. Be bold and open to working with any individual, business or even nonprofit organization.
Exploit existing relationships, for instance, family or friends and don’t be shy to ask them for referrals. Once you land the first client set the right price and offer excellent service. Because a happy client will tell their friends in their circle which generates more referrals for your business.
What are your thoughts about the post? I would love to hear them in the comments!
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